Skip to content
THE MACHINE helps build brands that develop emotive connections with their audience, generating loyalty and inspiring new customer referrals, thus maximizing organic growth.

We identify the brand’s strongest unique assets and develop a brand narrative, design, experience and/or architecture in a verbal and graphic language that resonates in a most compelling way.
every brand starts with a story,
your story

BRAND NARRATIVE & STORYTELLING

Your narrative needs to tell the brand’s story with clarity and purpose.

We develop a powerful and ownable storyline that inspires your employees to deliver a better customer experience, which will turn your customers into fans. 

  • tagline
  • naming
  • language
  • tone
  • internal
  • social media tone
  • PR tone
  • culture
Tools
a logo should carry a semiotic meaning that tells your story

BRAND DESIGN

Your identity communicates your brand’s character without effort.

We design or redesign your brand’s logo and identity to maximize the connection with your audience. A graphic language with semiotic meaning that communicates the brand’s story and character.

  • logo design
  • brand identity
  • palette
  • fonts
  • icon
  • brand guidelines manual
  • templates
  • videos
  • office decor
  • environmental design
  • architectural
Tools
the brand experience starts with your employees

BRAND EXPERIENCE

A brand is an experience and is delivered by everyone in the organization.

Branding starts with your employees  and extends beyond into vendors, distributors, clients, customers, and investors. We engage with all your teams and everyone in your value chain to ensure a consistent customer journey at every touch point.

  • journey
  • value chain
  • palette
  • fonts
  • icon
  • brand guidelines manual
  • templates
  • videos
  • office decor
  • environmental design
  • architectural
Tools
brand architecture is your portfolio optimized for performance

BRAND ARCHITECTURE

The proper architecture will maximize the value of all your brands and sub-brands.

We design and develop the proper architecture to maximize the value of all your brands. An all-inclusive portfolio identity and language to ensure coherent aesthetic and messaging.

  • brand architecture
  • umbrella brand
  • sub-brands
  • brand portfolio
  • new brands
  • internal brands
  • social media brands
  • stakeholder manuals
Tools

CONTACT US

“Carlos is one of the greatest brand experts I’ve had the chance to work with; I hired him as CMO at GiftCards.com and he helped us build it into the world’s most recognized and #1 gift card site in the world.”
– Jason Wolfe, CEO of Wolfe LLC