THE MACHINE builds influential brands with emotional connections.
We take the brand’s strongest attributes and match them to the most relevant consumer needs to develop a unique relationship.
BRAND NARRATIVE & STORYTELLING
Your narrative needs to be unique and resonate with audiences.
We develop powerful, ownable storylines that turn customers into fans.
- tagline
- naming
- language
- tone
- internal
- social media tone
- PR tone
- culture
BRAND DESIGN
Your identity communicates your brand’s character.
We design your brand’s logo, identity and graphic language to tell the brand’s story and character effortlessly.
- logo design
- brand identity
- palette
- fonts
- icon
- brand guidelines manual
- templates
- videos
- office decor
- environmental design
- architectural
BRAND EXPERIENCE
A brand is an experience delivered by everyone in the value chain.
We engage with your team and everyone in your value chain to ensure a consistent customer journey at every touch point.
- journey
- value chain
- palette
- fonts
- icon
- brand guidelines manual
- templates
- videos
- office decor
- environmental design
- architectural
BRAND ARCHITECTURE
A proper architecture will maximize the value of all your brands.
We design your brand architecture to ensure all brands are getting out as much as they’re putting in.
- brand architecture
- umbrella brand
- sub-brands
- brand portfolio
- new brands
- internal brands
- social media brands
- stakeholder manuals
ADVERTISING
Strong positioning and identity pave the way to iconic advertising.
We have a history of developing advertising that will win far more ROI for your brand than creative awards. And we have a bunch of those too.
- digital
- social
- video / tv
- outdoor
- podcasts / radio
- direct
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“Carlos is one of the greatest brand experts I’ve had the chance to work with; I hired him as CMO at GiftCards.com and he helped us build it into the world’s most recognized and #1 gift card site in the world.”
– Jason Wolfe, CEO of Wolfe LLC