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THE MACHINE builds influential brands with emotional connections.

We take the brand’s strongest attributes and match them to the most relevant consumer needs to develop a unique relationship.

BRAND NARRATIVE & STORYTELLING

Your narrative needs to be unique and resonate with audiences.

We develop powerful, ownable  storylines that turn customers into fans. 

  • tagline
  • naming
  • language
  • tone
  • internal
  • social media tone
  • PR tone
  • culture
Tools

BRAND DESIGN

Your identity communicates your brand’s character.

We design your brand’s logo, identity and graphic language to tell the brand’s story and character effortlessly.

  • logo design
  • brand identity
  • palette
  • fonts
  • icon
  • brand guidelines manual
  • templates
  • videos
  • office decor
  • environmental design
  • architectural
Tools

BRAND EXPERIENCE

A brand is an experience delivered by everyone in the value chain.

We engage with your team and everyone in your value chain to ensure a consistent customer journey at every touch point.

  • journey
  • value chain
  • palette
  • fonts
  • icon
  • brand guidelines manual
  • templates
  • videos
  • office decor
  • environmental design
  • architectural
Tools

BRAND ARCHITECTURE

A proper architecture will maximize the value of all your brands.

We design your brand architecture to ensure all brands are getting out as much as they’re putting in.

  • brand architecture
  • umbrella brand
  • sub-brands
  • brand portfolio
  • new brands
  • internal brands
  • social media brands
  • stakeholder manuals
Tools

ADVERTISING

Strong positioning and identity pave the way to iconic advertising.

We have a history of developing advertising that will win far more ROI for your brand than creative awards. And we have a bunch of those too.
  • digital
  • social
  • print
  • video / tv
  • outdoor
  • podcasts / radio
  • direct
Tools

CONTACT US

“Carlos is one of the greatest brand experts I’ve had the chance to work with; I hired him as CMO at GiftCards.com and he helped us build it into the world’s most recognized and #1 gift card site in the world.”
– Jason Wolfe, CEO of Wolfe LLC